TERRITORI
Narrative Italian Landscapes
Culture | Territory | Inclusion | Sustainability | Tourism
about
The real journey of discovery
it does not consist in seeking new lands, but in having new eyes
Marcel Proust
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TERRITORI was born with the aim to promoting, supporting and creating a system among the environmental, historical, cultural, agri-food, craft and production excellences of the territorial districts of our Country. An absolutely unique heritage in the world that many envy us but, paradoxically, somehow still little known. True, Italy always occupies a special place in the hearts of many, both from a tourism point of view and for the Italian style, but there is still a lot to know and to make known.
portfolio
mission
TERRITORI aims to make known the many Italian territorial realities in the same way that each of us, addressing a local friend, would really like to know a country: knowing its most intimate and hidden aspects, removed from the flows of tourism of mass. Appreciating the culinary excellence. Discovering what the people of those places have been producing for generations with mastery. In a word, "catching the soul". We think that only by putting together the many Italian excellence, still little connected to each other, is it possible to truly discover how much of an extraordinary thing our territory has to offer.
scientific partners
TERRITORI avails itself of a scientific and guidance committee which foresees the participation of representatives from both the academic and productive worlds who are able to clarify and strengthen the entrepreneurial and cultural mission of the project. Among these, a National Academy and one of the most prestigious Italian university institutes at the world level of a scientific and technological nature whose fields of study and research include three macro-areas including design, a company whose vision is the "Common Good" which today is the real challenge in the world of work and in society. These partnerships give life to a section dedicated to the creativity of the area and its development possibilities, identifying the elements and initiatives capable of providing the greatest added value to territorial development (from brand to image, from storytelling to new services). One of the objectives of the activity is precisely that of identifying new services, to be integrated with the products of the local area, so as to improve the overall profitability of the value chain. Finally, the identification and sensitization of the Creative driver subjects - actors who have a strong identification with culture and creativity - will allow to build a network of realities strongly interested in the development of the area that will guarantee the maintenance of the initiative also in the future years .